Since users can make live videos on Facebook, it is not difficult to see that violent things keep happening on Facebook Live, the most recent being the kidnapping and brutal beating of a mentally handicapped man by four people in Chicago. However, towards this trend, we cannot tell whether Facebook, or social media in general, is prepared to reap what it has sown in attempting to make Facebook Live a hit feature.
So, have you ever thought about why does this trend become increasingly worsening?
To begin with, personally, as a PR practitioner in study, I think the biggest problem with trying to manage live streaming videos is that they’re used in so many ways that are good, educational, and advisable. Even in some cases, them can provide vital evidence to a court of law.
As a matter of fact, we can also see that Facebook Live has been used to broadcast demonstrations against police brutality, government dictatorships, and even examples of corporations treating their customers with disdain. These are all the positive sides. Moreover, take a look at our life, users can really have the fun aspects of Facebook Live, with vacation moments captured in time, or interesting discoveries during daily experience. Nevertheless, we should not ignore that the “normal uses” can hardly outweigh the depraved and harmful ones.
In addition, monitoring and taking down live broadcasts of violent incidents takes time and resources. Facebook says it has “a team on-call 24 hours a day, seven days a week” that responds to user-flagged content, and that it monitors videos reaching “a certain level of popularity, even if they haven’t been reported.” Facebook’s CEO Mark Zuckerberg has himself admitted it’s a huge problem and one that’s almost impossible to manage given the amount of content uploaded to Facebook every day.
Then another problem comes, given the difficulty of managing the medium, and the damage that can be caused because of that difficulty, is it time to consider how Facebook Live and others like it is approved?
Actually, the tool itself is not the issue, and social media like Facebook, Twitter, Instagram will can the trend to focus on video content. The fundamental solution is that we need a mechanism to stop quickly. To keep the developing trend, as social networks continue to try to outdo each other with new features, it is effective for agencies and companies to share events in real time to promote their products and service. However, other daily videos really need to be filtered, and more reasonable limitations should be set.
Zuckerberg said his company will hire the additional community operations people over the next year, so presumably the team is not yet at full strength.
With encouraging signs, we hope the worrying problem to be alleviated.